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Ive and Newson Leica Virgin One of a Kind design
Old 10-07-2013   #1
Katie
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Ive and Newson Leica Virgin One of a Kind design

Got my Vanity Fair today and there's an article on the one of a kind Leica Virgin designed by Ive and Newson for the RED (HIV) benefit auction. There is a photo of it here:



Says "tooling and manufacturing took 55 engineers and 2,149 hours" and is set to auction at Sotheby's in New York this November.
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Old 10-07-2013   #2
Balto
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I like it, different but still look like a leica to me.
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Old 10-07-2013   #3
Dan Daniel
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I'd rather the rich paid fair taxes to fund HIV research than this whole charity auction scam thing that makes them feel so special while they take more write-offs.

Oops... better go back to sleep....
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Old 10-07-2013   #4
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I'd rather the rich paid fair taxes to fund HIV research than this whole charity auction scam thing that makes them feel so special while they take more write-offs. . .
Why not both?

Does seem a long-winded way of going about things, though: what if there'd been another 2149 hours of HIV research? And what would those 55 engineers have been doing if they hadn't been doing this?

It looks to me quite a lot like a Werra.

Cheers,

R.
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Old 10-07-2013   #5
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Looks like something you'd find in the Apple store, at least from that picture.
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Old 10-07-2013   #6
David Hughes
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Hmmm, buy a disposable camera. remove cardboard box around the inner plastic camera, make new box from the above picture (fudging the back) and away you go.

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Old 10-07-2013   #7
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Quote:
Originally Posted by Roger Hicks View Post
Why not both?

Does seem a long-winded way of going about things, though: what if there'd been another 2149 hours of HIV research? And what would those 55 engineers have been doing if they hadn't been doing this?

It looks to me quite a lot like a Werra.

Cheers,

R.
I believe it would be a greater waste of man-hours to send the (electronic and optic) engineers who designed this to do biomedical research...

The value is not the auction itself, but the greater awareness it generates.
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Old 10-07-2013   #8
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Looks like something you'd find in the Apple store, at least from that picture.
Jony Ive has been the lead designer at Apple since the iMac.
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Old 10-07-2013   #9
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Guess I'm just a little thick, but I can't figure out, "What is it?"

What are they auctioning off? Is it a film M (I see the rewind lever/button and the lens release button)? Or is it a digital M and the rewind button is actually the shutter release? Or what the heck is it?

Are they auctioning off a design model?

Just don't get it.

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-Tim
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Old 10-07-2013   #10
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Jony Ive has been the lead designer at Apple since the iMac.
... while not wishing to be political, I'm waiting for the widows version ... apple's stuff is so overpriced
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Old 10-07-2013   #11
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Originally Posted by YYV_146 View Post
I believe it would be a greater waste of man-hours to send the (electronic and optic) engineers who designed this to do biomedical research...

The value is not the auction itself, but the greater awareness it generates.
Victor is right and all the haters are haters.
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Old 10-07-2013   #12
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... while not wishing to be political, I'm waiting for the widows version ... apple's stuff is so overpriced
Better yet Linux
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Old 10-07-2013   #13
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Quote:
Originally Posted by Timmyjoe View Post
Guess I'm just a little thick, but I can't figure out, "What is it?"

What are they auctioning off? Is it a film M (I see the rewind lever/button and the lens release button)? Or is it a digital M and the rewind button is actually the shutter release? Or what the heck is it?

Are they auctioning off a design model?

Just don't get it.

Best,
-Tim
Digital Ms have a lens release button too.

Also, see the search results for the M240 on Google, it has a button at the exact same place as that 'rewind button'

http://www.google.nl/search?q=leica+...&bih=934&dpr=1
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Old 10-07-2013   #14
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Now thats what i call a "Black Tie Only" camera!
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Old 10-07-2013   #15
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Quote:
Originally Posted by Katie View Post
Got my Vanity Fair today and there's an article on the one of a kind Leica Virgin designed by Ive and Newson for the RED (HIV) benefit auction. There is a photo of it here:

. . . . .

Says "tooling and manufacturing took 55 engineers and 2,149 hours" and is set to auction at Sotheby's in New York this November.

$200US X 2149 = $430,000 just for salaries (+ benefits + overhead).
Not including one of a kind tooling, fabrication, assembly costs.

That's a high breakeven point for a charity auction !
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Old 10-07-2013   #16
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Old 10-07-2013   #17
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Interesting design exercise. I'm sure the photo doesn't do it justice, as from the photo it looks like a cartoon caricature of the M(240).

G
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Old 10-07-2013   #18
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Originally Posted by YYV_146 View Post
. . . The value is not the auction itself, but the greater awareness it generates.
You are of course right but I still can't help wondering how much awareness it generates, and amongst whom.

Cheers,

R.
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Old 10-07-2013   #19
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Wink

Quote:
Originally Posted by Roger Hicks View Post
It looks to me quite a lot like a Werra.
I asked my Werra III whether it would like to have the updated cosmetics plus the red button, and though it came from a Red State outside the USA and presumably a bit of lipstick might please it, it shook its little minimalist head at the vanity of vanities....
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Old 10-07-2013   #20
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Quote:
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You are of course right but I still can't help wondering how much awareness it generates, and amongst whom.

Cheers,

R.
It's a good gesture from Leica and Apple nonetheless. For companies of such weight and prestige, the least they can do is use their names towards something that benefits mankind.

On a side note I won't mind Leica mass producing this Looks nice and sleek like everything else Apple makes.
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Old 10-07-2013   #21
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Originally Posted by YYV_146 View Post
It's a good gesture from Leica and Apple nonetheless. For companies of such weight and prestige, the least they can do is use their names towards something that benefits mankind.

On a side note I won't mind Leica mass producing this Looks nice and sleek like everything else Apple makes.
Then again, it could be argued that it could alienate people, implying that AIDS is a problem that concerns "them" and not "us". "Them" are the people who can afford Leicas; or who think that Apple is anything other than a triumph of overpriced style over function (personally I find the camera hideous); or who have AIDS.

Cheers,

R.
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Old 10-07-2013   #22
sevo
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Does Ive really love the Dieter Rams Braun design so much that he did style a Leica like a 60s electrical shaver, including a shaving head patterned body?

http://www.flickr.com/photos/59537662@N08/6805642074
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Old 10-07-2013   #23
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Another reminder of how I really, really, really. really hate post-modern design.
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Old 10-07-2013   #24
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Quote:
Originally Posted by Timmyjoe View Post
Guess I'm just a little thick, but I can't figure out, "What is it?"

What are they auctioning off? Is it a film M (I see the rewind lever/button and the lens release button)? Or is it a digital M and the rewind button is actually the shutter release? Or what the heck is it?

Are they auctioning off a design model?

Just don't get it.

Best,
-Tim
Looks like it's based on an M Typ 240; so, digital.
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Old 10-07-2013   #25
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Quote:
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Jony Ive has been the lead designer at Apple since the iMac.
..........
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