Instax is a red herring. There are no less than a dozen Fujifilm Instax cameras on Shopgoodwill.com at any one time. These are those that actually make it to the auction side of the charity. There are countless others sitting on shelves and in bins at every other charity shop as well. This shows that Instax is not a huge force but just the next shiny thing that someone will try for one pack of film then relegate to donation. Want a $50 instant camera for $10? I'll point you to five of them any day of the week.