gavinlg is offline
Join Date: Feb 2007
Location: Wellington NZ
Originally Posted by Skiff
They have problems and have to do their "homework", that is obvoius. But the same is valid for almost all other digital camera manufacturers, too. Almost all have big problems because of the significantly declining demand for digital cameras.
I am convinced Nikon is strong enough to resolve their problems by themselves.
What do they have to do:
1. "Mainstream" strategy:
a) Better R&D work: Finish the test procedures before a camera is introduced to the market, to avoid those bugs we've seen with the early D800, D600 and D750 units.
Trust in the brand is a huge capital. Nikon must not risk that by bad work in the design and testing process.
b) Strong focus on the DSLR market. It is the biggest market by far, the most profitable and the least competitive with only one real competitor: Canon (Sony and Pentax together have less than 10% market share). The DSLM market is much much smaller and has nine competitors. Very brutal competition.
c) Make two record-small DSLRs: One for beginners, one for advanced photographers. Like the former Canon SL-1, but with better quality. Make them an attractive alternative for DSLM users.
d) Introduce more DX prime lenses for APS-C. Add a very compact "pancake" design series of lenses to the current lens line-up (like the former Nikorr 2,8/45 P).
e) In the past Nikon was very successful with the parallelity of two (similar) bodies with two different sensors for different applications: One lower resolving sensor with better dynamic range, higher ISO and higher speed (fps), and one "slower" sensor optimised for high resolution.
Make that again:
A 24 MP high-dynamic range, high ISO + high speed sensor (fps)
in both "D810" like and a "D5 like" camera.
a 50 MP high resolution sensor in both a "D810" like and a "D5 like" camera.
So a "S" and "X" line.
f) Introduce a mirrorless APS-C camera line (like the Canon EF-M, that is the right path). Position it (and advertize it) also for upgraders from smartphones. This system will replace the Nikon 1 system in the long run.
Higher-end smartphones will probably have 1" sensors in the future. To get "smartphoners" interested in upgrading to real cameras these cameras have to be significantly better than smartphones. The difference must be clearly visible. Therefore APS-C.
2. Thinking "out of the box":
The whole digital camera market will continue to decline for some further years.
But the film demand is increasing. Nikon should prepare for that development:
a) Nikon's legendary scanners Coolscan V, 5000 and 9000 are on very high demand on the used market. For units in good condition often more (!) than the former new price is given. A clear indication for a very strong demand.
Also scanner manufacturers like Pacific Image / Reflecta and Epson are reporting increasing demand for years.
It would be a smart move from Nikon to introduce an improved line of scanners (with real 5000ppi resolution).
b) The most successful photo product on the market is currently Fuji Instax: Last year alone 6.5 million Instax cameras were sold. That is more than double (!!) the volume of the whole DSLM market.
The Instax film is very good, the Instax cameras not so.
Why not a (very) good camera with a good lens for Instax mini and Instax wide film? I would buy them at once. I need it for my professional work at weddings.
c) It has been clever to keep the FM-10 and F6 in production. Nikon should prepare for extended film camera production in 3-5 years from now:
F7, F200, FM4A.
Bang on. Couldn't agree more. The film scanner bit is genius. Their is a definite market for small boutique photo labs and also for home users. Best would be to release a commercial grade machine that's sturdy, efficient and fast, and an affordable home unit that's affordable and outputs good quality scans.