Originally Posted by nasmformyzombie
Mackinaw, if the Nikon name means so much, how is it they are in the state they're in?.......
I donít disagree that Nikon has made some poor management decisions, I disagree with your assertion that brand names are meaningless. People walk into a car dealership, big-box store, whatever, and buy a product based on its brand name and reputation. They donít know or care how well a company is being managed.