Originally Posted by CameraQuest
its astounding to me that Nikon does not have a good competitor to the FujiX and Sony 7 series, ideally one that shoots Nikon AF lenses via adapter
I don't see how Nikon management did not develop a quality mirrorless.
This is my point. Brand name alone does not guarantee sustained success when marketplace conditions change. Nikon has done a poor job of adapting to a changing marketplace. You Nikon fans are not facing reality (NOT you Stephen), you think the brand name is going to solve their problems. The name means virtually nothing if management is doing a poor job.
Adaptation to a changing market is much more important to success than brand name recognition. Brand name matters more when conditions are not changing than when they are changing.