Originally Posted by nasmformyzombie
You are all missing the point about brand names. If a business doesn't properly adapt in a rapidly changing marketplace it will either lose significant market share or it will fail.
Again, for some perspective, read this
Having 100 percent market share means nothing when the market is in deep decline.
I realize that this is a message board full of photographers, and as such we have deep passions about our hobby, and in many cases our passion, and even livelihood.
But that doesn't matter one whit when people aren't buying the products we fancy and no amount of hand wringing will change that.
Now if only Nikon would parlay their imaging technology with a video game console. They'd be walking in tall cotton.