Hmmm... yes, it was very ambitious. Still, it's very obvious now that they either vastly under-estimated (and I mean a MASSIVE amount of under-estimating) what it would take to get things up and running, or simply over-represented their abilities by a huge amount. Their original pitch was for 4 different formats of color reversal film by April 2015, and nearly 4 years later, they haven't even made a market-ready batch of quality 35mm (the only format they are focused on right now) black & white negative film.
There are lots of things that can be picked apart about what they've been doing the last 5 years, but... up to December of 2018 they still seemed like they were trying!
Since then, it's not like this is the 1st time they've gone silent for extended lengths of time... they've done this before... only to come back with more reasons why things got delayed. Maybe this time it will be different???
Using: Argus C3, Kodak Pony 135, Nikon N90s & Nikon D7000