How many units do they have to sell to break even?
It looks like a nice finished product and a niche one at that.
This will not be a big money maker.
The commitment price is $250 at the moment.
Not every item offered for sale in this world is simply a trap to get us ripped off by The Man.
We all have "overpriced" thresholds.
If one finds anything "disgustingly overpriced" one does has an option...
eschew disgust: Do Not Buy.
There ya' go.