Originally Posted by nasmformyzombie
......Still think brand names matter? Read this
Yes, they do matter. As the turbulence of life continues to accelerate nothing is immune to changes, brand name too. Market Cap is a wonderful measure. Can you please explain the correlation between that and Brand Names? I'd like to understand.
Nikon didn't exit stage right as some markets start to collapse. Lots of companies do it, hanging on too long too deep is very easy to do. It feels safe, it reaffirms your right decision to get to where you are.
Canon has tentacles in markets, far more diverse than Nikon (e.g. copiers), so it's hard to make an informed decision without diving into both side a bit deeper.