Originally Posted by Rob
Bill is right, I just dont see much value in the polaroid name tho...
You and I don't, but our parent's generation still remembers Polaroid with fondness. For an example of how brand names live on even though they are nothing like the original products:
Bell & Howell -> Bowe Bell + Howell (http://www.bellhowell.com/
) They are not in the camera biz, they license the name to cheap Chinese camera marketers):
But so many people remember Bell & Howell will look at these cameras and think they're in the same league with Canon, Nikon, etc, that the name has meaning, even if for you and I, it does not.