I think your observation above make sense.
By throwing out all their film photography products out of the window, they are chaining themselves to the computer technology bandwagon. And as history reveals, only a handful of computer manufacturers are competing today compared to even 10 years ago.
Yes, there are still room for innovations, but the ceiling for camera manufacturers are human perception. Soon, no one would be able to tell the difference between 55 Megapixels vs 100 Megapixels (I personally stop paying attention beyond 16
). Or 4K video vs 120K video. What is the point other than increasing metrics?
It is, in the end, a very narrow road to compete in if not a dead end.