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Fuji X100 Official Announcement
Old 02-07-2011   #1
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Fuji X100 Official Announcement

Embargoed until midnight EST 2/8/11


FUJIFILM ANNOUNCES THE FINEPIX X100 PREMIUM DIGITAL CAMERA
BUILT BY PHOTOGRAPHERS FOR PHOTOGRAPHERS

Captures Extraordinary, High Quality Images with a Combination of Modern Technology – APS CMOS Sensor, Fixed Focal Length FUJINON Lens and Debuting the World’s First Hybrid Viewfinder – All Presented in a Classically Beautiful Design

Valhalla, N.Y., February 8, 2011 – FUJIFILM North America Corporation today announced the U.S. debut of its FinePix X100 premium digital camera which will begin shipping in March. Inspired by the groundswell of requests by professional and advanced amateur photographers from around the world, Fujifilm has developed a digital camera that was specifically engineered to appeal to this group’s desire for capturing the highest quality images through a high-performance, beautifully crafted compact digital camera.

The FinePix X100 is a high precision digital compact camera that combines modern technology with a traditional camera design to deliver the ultimate in image quality. Featuring an APS-C CMOS sensor (12.3 megapixel), a FUJINON 23mm Single Focal Length Fixed F2 lens, a 2.8” LCD 460K, and the world’s first Hybrid Viewfinder, the FinePix X100 captures exceptionally high quality images.

“It has always been important for Fujifilm to introduce products that are in a class of their own and with the FinePix X100, we have achieved that level,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation. “The combination of a hybrid viewfinder, large APS-C sensor and a precisely matched prime lens, make this camera unique to anything else in the market, and is presented within a rangefinder design that makes it an instant modern classic.”

Quality Within - Custom 12.3 MP APS-C CMOS Sensor
The FinePix X100 features a custom 12.3 megapixel APS-C CMOS high-performance sensor, internally optimized and developed exclusively for this model. Optimization of the angle-of-incidence in conjunction with the specially developed lens maximizes light gathering efficiency extending to the perimeter of the sensor for a sharper image with exceptional clarity. When shooting HD movies, the combination of the large-sized sensor and the large aperture F2 lens, lets users create a soft out-of-focus image — a capability not available in conventional compact cameras. The ideal combination of a fixed focal length lens, high-sensitivity sensor (approximately 10 times the sensitivity of a conventional compact*) and a high-performance image processor captures extremely high quality images from low sensitivity to high sensitivity. In standard form, the planned ISO range is from 200 to 6400, but this can be expanded to include 100 and 12800.

The newly developed EXR Processor takes EXR processing to new heights. Combined with the high-sensitivity sensor, the EXR Processor achieves the highest resolution, sensitivity and dynamic range ever produced by a FinePix digital camera for the ultimate in image quality. The high-speed CMOS sensor read-out and the EXR Processor’s enhanced focusing system contribute to the high-speed AF performance, while the combination of the optical viewfinder and extremely low shutter lag time enhance the image capture experience.

A Quality All Its Own – High-performance 23mm F2 FUJINON Lens
The FinePix X100 comes with a new FUJINON non-collapsible lens structure that expands the realm of photographic expression with sharper resolution from the center to the corners. It has a 23mm (135 equivalent: 35mm) F2 lens, with eight elements in six groups. One aspherical glass molded lens. The adoption of the non-collapsible lens structure with minimized lens length not only contributes to the compact size, but also eliminates telescoping of the lens when the power is on. It’s ready to start taking photos the moment the user turns it on. In addition, the lens features not only the large F2 aperture value, but also an optical architecture that maintains a high degree of resolution even when closed by 1 to 2 stops. The adoption of a 9-blade aperture diaphragm combined with the large F2 aperture and high-quality optics lets users take photos with a beautiful circular soft out-of-focus (bokeh) effect. With macro shooting capability as close as four inches, users can explore the fun and fascination of close-up photography. The built-in ND filter (equivalent f-stop reduction of three) can be switched ON/OFF via simple in-camera settings.
Quality You Can See – World's First Hybrid Viewfinder
The true enjoyment of photography begins with the thrill of seeing the world through a viewfinder. The new Hybrid Viewfinder has been developed to reintroduce users to this essential camera experience. It combines the window-type “bright frame” optical viewfinder found in rangefinder-type film cameras such as the classic 135-size or medium-format cameras, with the electronic viewfinder system incorporated in most compact or mirrorless digital cameras. By integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of electronic shooting data. It can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder modes using the simple “one touch” control, the new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a wide range of challenging shooting conditions.

The reverse Galilean optical finder with a 0.5X magnification features all-glass elements made from high-refractive index glass and demonstrates low chromatic aberration and distortion.
In optical viewfinder (OVF) mode, the brightness of both the “bright frame” and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable. Also, the displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings, so that the user's eye never has to leave the viewfinder. In electronic viewfinder (EVF) mode, the photographer can preview the picture or playback the result with the “through the sensor” image review and high-resolution 1,440,000-dot quality. With a flick of the one-touch lever, the user can switch to EVF to preview and confirm exposure settings, depth-of-field, and white balance – an especially useful capability when shooting macro shots and other scenes that are hard to confirm with only an optical viewfinder.

Quality of Beauty – Stunning Retro Design
The FinePix X100 features a beautiful, high-quality design inspired by the classic look and feel of traditional film cameras. The top cover of the upper control deck and the bottom surface have been die-cast from magnesium alloy (semi-solid metal casting), contributing to a high-precision camera body. All dials and rings are precision milled from metal. The ergonomics of the design offer the perfect balance between compact convenience and user-friendly functionality. Traditional ‘manual’ dials lets the user confirm the position of the settings without turning on the power. The camera’s controls have been carefully thought out to give the photographer simple and speedy access to aperture, shutter speed, exposure compensation…etc, allowing maximum creative expression with minimum hassle and enabling the user to view settings – even when the power of the camera is turned off. Custom modes can also be accessed with a one-touch settings change. The chassis has been finished with high-quality leather-like accents and is both a delight to use and a pleasure to hold.

RAW Quality – Image Enhancement Functions
Capturing the scene in RAW format is easy with just a press of the readily accessible RAW Button on the back of the camera. Photographers can use the built-in RAW Development function to process the RAW data in-camera using the camera's image quality settings. In addition to Fujifilm's original Film Simulation Modes that give photos the distinctive look of Velvia, PROVIA and ASTIA color reversal film emulsions, X100 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R/Ye/G filter settings. Separate adjustment of shadow tones and highlight tones lets users reproduce the rich tonality of high-contrast subjects.

Added Quality – The FinePix X100 also offers these additional features:
• EVF/OVF Focus Area: The FinePix X100 offers users the choice between the 49-point auto EVF focus area or the 25-point OVF auto focus area as well as the selection of 5 different focus area sizes in EVF mode. Depending on the needs of each scene, the FinePix X100 offers easy focusing by design.
• HD Movie mode: Lets users capture the action in 720p high-definition detail. Just like taking still photos, users can capture movies with aperture-priority AE and enjoy a soft, defocused background effect. In addition, the built-in HDMI Mini connector allows users to easily and directly connect the FinePix X100 to high-definition TVs for showing stills and movies with plug-and-play ease.
• Motion Panorama: With the built-in Motion Panorama function, it is easy to capture 180° and 120° panoramic photos. Later users can print the results as pin-sharp A3-size (11.7” X 16.5”) enlargements and share the enjoyment of high-quality panoramic photography.
• Multi-Bracketing Functions: The FinePix X100 has four types of bracketing functions: AE, ISO, Dynamic Range and Film Simulation. One click of the shutter captures 3 bracketed images of the scene so the photographer knows he’s captured the moment.
Star Quality – Premium Accessory Lineup
The FinePix X100 has these additional elegant accessory options:
• Luxury Case: To perfectly compliment the look and premium quality feel of the X100 camera body, a retro leather "quick shot" case with matching strap has been designed to fit the X100 like a glove. Made out of luxurious leather it has been designed with uncompromising attention to detail, ensuring the ultimate ease of use and practicality.
• Lens Hood and Adapter Ring: Precision milled from metal, the lens hood and adapter ring will be available as a set. The adapter ring is also compatible with commercially sold 49mm filters.
• Auto Flash (TTL – Through The Lens): EF-20 (Guide Number:20) and EF-42 (Guide Number:42) will be newly added to the TTL flash lineup.

Pricing and Availability
The FinePix X100 digital camera will be available in March 2011, and will be priced at $1,199.95.

*Compared with other FinePix compact camera models.
EDITOR’S NOTE:
• For downloadable hi-res images, go to: http://www.fujifilmusa.com/press/.
• For complete specifications, go to: http://www.fujifilmusa.com/products/...ras/index.html or http://www.finepix-x100.com/


About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.
###
All product and company names herein may be trademarks of their registered owners.

Specifications (pdf)

Press Release (word doc)

X100 Sell Sheet (pdf)
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Old 02-07-2011   #2
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Great–thanks for the info!
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Old 02-07-2011   #3
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the colours look fantastic
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Old 02-07-2011   #4
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it is more or less confirmed?
http://www.clubsnap.com/forums/showt...86#post6964786

$1199.95 in US, launching in March.
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Old 02-08-2011   #5
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Why wouldn't it be confirmed? Did you really think it was vaporware?
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Old 02-08-2011   #6
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Any specifics on when preorders with PC might start being filled?
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Old 02-08-2011   #7
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I just hope PC is one of the shops that will actually get one of the first alotments. I remember when the X1 came out and so many shops were accepting pre-orders... and some of those shops still don't have them.

Last edited by jsrockit : 02-08-2011 at 06:23.
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Old 02-08-2011   #8
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Quote:
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I just hope PC is one of the shops that will actually get one of the first alotments. I remember when the X1 came out and so many shops were excepting pre-orders... and some of those shops still don't have them.
I have been bugging them, two times so far, and both times they said that from all the info they have, they expect to have them on the launch date, and enough to fill the pre orders (or at least all of them + mine, at the date I asked).
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Old 02-08-2011   #9
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A ton of interesting infos in the official brochure displayed as website here: http://www.fujifilm.ca/products/digi.../finepix_x100/


From this brochure:
"Selectable Metering Modes

From a choice of “MULTI METERING” for accurate response to a variety of lighting conditions, “SPOT” metering for precise reading of approximately 2% of viewfinder area in the center of the screen, and “AVERAGE METERING” for an average exposure setting for the entire scene, you can swiftly select the best metering for your shot."


That's really a great point :-)
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Old 02-08-2011   #10
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Let's see which RFF'er is the first to issue a review.
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Old 02-08-2011   #11
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Grrr, and yet no pre-order ability from B&H.
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Old 02-08-2011   #12
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I'm amazed that the camera appears to be for sale in Oz at $100.00 more than the US price ... Vanbar are taking orders apparently.

Ikons and Bessas are substantially more expensive here than the US ... the Oz dollar has come good at an appropriate time for Australians afflicted with gas for this camera!
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Old 02-08-2011   #13
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Wow, sounds like a neat camera.
Does Fuji make one with film back?

Will they?
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Old 02-08-2011   #14
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Quote:
Originally Posted by shadowfox View Post
Wow, sounds like a neat camera.
Does Fuji make one with film back?

Will they?


Maybe that Japanese guy who made the digital Fed can get one, hollow it out and cram a complete Fed with film into it for you?
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Old 02-08-2011   #15
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You can pre-order through Amazon
http://ow.ly/3SHU4
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Old 02-08-2011   #16
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Quote:
Originally Posted by videogamemaker View Post
I have been bugging them, two times so far, and both times they said that from all the info they have, they expect to have them on the launch date, and enough to fill the pre orders (or at least all of them + mine, at the date I asked).
Good to know. I pre-ordered with Precision from the beginning. In fact, I think Precision was the first to offer pre-order. Hopefully have this before first full week of April.
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Hm...
Old 02-08-2011   #17
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Hm...

If the pictures are really representative of the product... Jeez... That's really impressive, the lens is sharps and the texture also, considering that is only Jpeg and not raw...

I still waiting for the review... I could be a buyer



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Old 02-08-2011   #18
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Predicting it won't stay at $1,200 for long...$999 in 6 months, anyone?
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Old 02-08-2011   #19
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Too bad about the manual focus technique....
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Old 02-09-2011   #20
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Quote:
Originally Posted by shadowfox View Post
Wow, sounds like a neat camera.
Does Fuji make one with film back?

Will they?
Yep... Fuji Fujica Auto-M
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Old 02-09-2011   #21
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Why wouldn't it be confirmed? Did you really think it was vaporware?
umm, i was asking more about the price..
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Old 02-09-2011   #22
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Quote:
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Maybe that Japanese guy who made the digital Fed can get one, hollow it out and cram a complete Fed with film into it for you?
I was trying to be sarcastic.

But I guess sarcasm has no effect on people giddy (drunk) with the promises of a new gadget.
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Old 02-09-2011   #23
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Given the lack of competition in this very narrow niche (at the moment), I doubt you'll see a price drop. Kind of like the Hexar AF.

However, it would be great to see other companies come out with something similar and create a bit of competition. This camera reminds me so much of the compact fixed-lens 35mm cameras of the 50s and 60s. Those cameras sold by the millions and there was, in my opinion, good reason. Small, take anywhere, camera with a great lens. Hopefully we'll see a bit of that history repeated?
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Its SMALL!
Old 02-09-2011   #24
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Smile Its SMALL!

I was looking through the X100 specifications (http://www.finepix-x100.com/whats-ne...m_campaign=feb) this morning, curious to see the size. It turns out to actually be a bit SMALLER than the Hexar AF! Given all the previous 'talk' on the web, I'd had the impression that it was a "big" camera. Here are the numbers (rounded up):

X100: 127mm x 75mm x 54mm Wt.: 445g

Hexar AF: 138mm x 77mm x 65mm Wt.: 490g

And by the way, have you seen the X100 hood? Leica vented-style!
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Old 02-09-2011   #25
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Quote:
Originally Posted by Jamie Pillers View Post
I was looking through the X100 specifications (http://www.finepix-x100.com/whats-ne...m_campaign=feb) this morning, curious to see the size. It turns out to actually be a bit SMALLER than the Hexar AF! Given all the previous 'talk' on the web, I'd had the impression that it was a "big" camera. Here are the numbers (rounded up):

X100: 127mm x 75mm x 54mm Wt.: 445g

Hexar AF: 138mm x 77mm x 65mm Wt.: 490g

And by the way, have you seen the X100 hood? Leica vented-style!
Jamie, where do you have the X100 'on order'?


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Old 02-09-2011   #26
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You can pre-order through Amazon
http://ow.ly/3SHU4
That's just a notification of availability, right? I've been signed up there for months now.


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Old 02-09-2011   #27
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Hope I'm first on the waiting list there at PCV... Guys, y'all listening?
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Old 02-09-2011   #28
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Hi Ray,
Harry's US (canadian dealer... not sure what the US means). You can place orders at Amazon now I think.
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Old 02-09-2011   #29
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That new section at the X100 site is fascinating. Has any camera manufacturer given such a detailed look before at...how they make their aperture rings click? I'm all for transparency and I find it quite interesting and refreshing. Then again, there was something thrilling about opening up a camera and then going "wow, that's a lot of levers". It's like Snowden's secret, if you're Catch 22 readers. Anyway.

Anyone with a good historical perspective know if companies have opened the hood to this extent before?
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Old 02-09-2011   #30
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Old 02-09-2011   #31
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Quote:
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That new section at the X100 site is fascinating. Has any camera manufacturer given such a detailed look before at...how they make their aperture rings click? I'm all for transparency and I find it quite interesting and refreshing. Then again, there was something thrilling about opening up a camera and then going "wow, that's a lot of levers". It's like Snowden's secret, if you're Catch 22 readers. Anyway.

Anyone with a good historical perspective know if companies have opened the hood to this extent before?
I think this is part of all the hype around this camera. Fuji needs a hit right about now. All their focus has been on P&S cameras for years now, the 300EXR was a bomb. (their hybrid AF just tanked) and there has been no new SLR since the S5 which is well beyond it's product cycle life.
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Old 02-09-2011   #32
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I think this is part of all the hype around this camera. Fuji needs a hit right about now. All their focus has been on P&S cameras for years now, the 300EXR was a bomb. (their hybrid AF just tanked) and there has been no new SLR since the S5 which is well beyond it's product cycle life.
I'm not saying you are wrong, but I take a less cynical approach. I truly believe that this camera is a labor of love for someone at the company. They are taking a chance. It is supposed to appeal to the rangefinder fan I would imagine. That said, rangefinder fans are a niche. I would even say that more people like the way a DSLR looks these days.
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Old 02-09-2011   #33
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I think this is part of all the hype around this camera. Fuji needs a hit right about now....
Actually, no, detailing how the aperture ring clicks isn't hype. Hype is when you take something everyday and tell everyone it's different.

IN this case, as far as a small camera goes, it is unique. You may not like it, its performance might not live up to its rivals - we still haven't seen an AF demo - but this camera is different. that alone is refreshing, and to be applauded.
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