New Metropolis film from Lomo!
Old 07-16-2019   #1
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New Metropolis film from Lomo!

Well this is interesting.
Do you think it's an all new film?

http://newsletter.lomography.com/api...aeu5fkdyev9vaa

Anyway, I backed it. Looks fun and interesting. And Lomo is one of those companies that actually delivers on its Kickstarter campaigns!
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Old 07-16-2019   #2
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Oh wow! Be still my beating heart. Only $10 (unspecified number of exposures) for a roll of 35mm color neg film. How WILL I ever resist.

Sorry for the heavy sarcasm but really, does Lomography have no end to their hubris.
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Old 07-16-2019   #3
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Always glad to see a new film come to market, but no thanks, I'll pass.

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Old 07-16-2019   #4
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Quote:
Originally Posted by zuiko85 View Post
Oh wow! Be still my beating heart. Only $10 (unspecified number of exposures) for a roll of 35mm color neg film. How WILL I ever resist.

Sorry for the heavy sarcasm but really, does Lomography have no end to their hubris.

Let's give them the benefit of the doubt; all those boxes and labels (which they're going to re-brand the film with) are expensive.
I do look forward to trying the new film and will test it extensively, but I am confident it will turn out to be just another re-branded film with a premium price markup.
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Old 07-16-2019   #5
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Smile

Quote:
Originally Posted by Filter Factor View Post
Let's give them the benefit of the doubt; all those boxes and labels (which they're going to re-brand the film with) are expensive.
I do look forward to trying the new film and will test it extensively, but I am confident it will turn out to be just another re-branded film with a premium price markup.
What rebranded film has this kolor pallet?
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Old 07-16-2019   #6
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more info:

https://www.kickstarter.com/projects...lm/description
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Old 07-16-2019   #7
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Quote:
Originally Posted by zuiko85 View Post
Oh wow! Be still my beating heart. Only $10 (unspecified number of exposures) for a roll of 35mm color neg film. How WILL I ever resist.

Sorry for the heavy sarcasm but really, does Lomography have no end to their hubris.
Why do u say unspecified # of exposures? Lomo clearly specifies it.
But I get it, just dismiss it out of hand w/o knowing any of the facts. Or caring to find them.
Because all you need to know is Lomo = BAD
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Old 07-16-2019   #8
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Originally Posted by Huss View Post
Well this is interesting.
Do you think it's an all new film?

Yes, because the color rendition is unique. Probably from the same factory which is producing the Lomo Purple and Turquois for Lomo: When Lomo Purple was introduced they published some pictures from inside the factory. And on the machines the name of the factory was printed: InovisCoat (in Germany)

http://www.inoviscoat.de/
That are former Agfa engineers using former Agfa machinery. They build a new factory about a decade ago.
They are also producing the negative film base for Polaroid films and the Bergger Pancro 400.
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Old 07-16-2019   #9
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Thanks for the info Skiff. Makes sense because no one else sells films that have this look.
The campaign was announced this morning and they already have reached 45% of the goal. With 38 days remaining!
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Old 07-16-2019   #10
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Quote:
Originally Posted by Huss View Post
Why do u say unspecified # of exposures? Lomo clearly specifies it.
But I get it, just dismiss it out of hand w/o knowing any of the facts. Or caring to find them.
Because all you need to know is Lomo = BAD
I looked at all the reward levels, for reward level #3 @ $55, it just says; "Get 5 rolls of either 35 mm or 120 LomoChrome Metro...…"
They do not specify the number of exposures for 35 mm, usually expressed as '35mm X 36 exp.' or '36 exp. 35 mm'.

And no, I don't equate Lomogrophy with 'bad', just a poor value, in my opinion.
Your opinion is different than mine.

And either opinion....is worth what the reader paid for it.

I do agree that Lomography is probably a 'safe' Kickstarter project. They are rather clever marketing folks and can use the KS platform to gage actual market interest in a new product, and adjust production volume accordingly. That, and they get money for production up front, no need to wait for uncertain sales volume proceeds to pay off initial capital investment.
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Old 07-16-2019   #11
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Originally Posted by Mackinaw View Post
Always glad to see a new film come to market, but no thanks, I'll pass.

Jim B.

Yes, diluting real film sales is always a good thing.
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Old 07-16-2019   #12
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Come to think of it. The results of this film resemble to a degree black and white prints that are color tinted by hand.
I'm not conversant in computer manipulation of scanned color negatives but I would not be surprised if similar results could be obtained using conventional color film files, and someone talented with the use of photoshop.
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Old 07-16-2019   #13
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Quote:
Originally Posted by zuiko85 View Post
I looked at all the reward levels, for reward level #3 @ $55, it just says; "Get 5 rolls of either 35 mm or 120 LomoChrome Metro...…"
They do not specify the number of exposures for 35 mm, usually expressed as '35mm X 36 exp.' or '36 exp. 35 mm'.
.
From the campaign FAQ:

How many exposures does each roll of LomoChrome Metropolis film produce?
Each roll of 35 mm LomoChrome Metropolis produces 36 exposures when using a regular 35 mm camera. A 120 film roll will usually give you 9-16 exposures, depending on the camera and a 110 film cartridge 24 exposures.
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Old 07-16-2019   #14
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Originally Posted by Ted Striker View Post
Yes, diluting real film sales is always a good thing.
Lol

There should only be one brand of camera with one type of camera and one lens sold. To make sure real camera sales are not diluted.
You also will only be allowed to take one picture of a pre determined subject in agreed upon lighting. And that subject will be a cat.
(male, black short hair, neutered)
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Old 07-16-2019   #15
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Originally Posted by zuiko85 View Post
Come to think of it. The results of this film resemble to a degree black and white prints that are color tinted by hand.
I'm not conversant in computer manipulation of scanned color negatives but I would not be surprised if similar results could be obtained using conventional color film files, and someone talented with the use of photoshop.
Why bother with film at all? Right? Just use your phone and IG filters.
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Old 07-16-2019   #16
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Lomo = BAD
I would not know. It is, however, the ultimate marketeering company: buy low - add hype - sell high.
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Old 07-16-2019   #17
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Originally Posted by Peter Wijninga View Post
I would not know. It is, however, the ultimate marketeering company: buy low - add hype - sell high.
Bingo!
As a for instance, The FSU copy of the 1930's Voigtlander Brilliant TLR.
Sold by them as I recall the 'LOMO/Lubitel 166U' for only....wait for it...$349.00! (to be fair, I think they no longer list this camera in their inventory for sale). Myself now, I'd shop for a nice clean Rolleicord, but that's just me.
Edit: Good grief, they still have it in stock. Still for the same $349.00 price. Doubt they move many at that price.
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Old 07-16-2019   #18
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Quote:
Originally Posted by Huss View Post
From the campaign FAQ:

How many exposures does each roll of LomoChrome Metropolis film produce?
Each roll of 35 mm LomoChrome Metropolis produces 36 exposures when using a regular 35 mm camera. A 120 film roll will usually give you 9-16 exposures, depending on the camera and a 110 film cartridge 24 exposures.
You mean it never occurred to them to list that as a manner of course?
Nowhere to be found on the front page? They had to be asked?
Incredible!
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Old 07-16-2019   #19
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Originally Posted by zuiko85 View Post
You mean it never occurred to them to list that as a manner of course?
Nowhere to be found on the front page? They had to be asked?

Frequently, apparently.
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Old 07-16-2019   #20
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You mean it never occurred to them to list that as a manner of course?
Nowhere to be found on the front page? They had to be asked?
Incredible!
I think it’s more incredible that you have an issue with something that does not exist.
We get it, you hate Lomo. But that’s ok because they have now hit 50% of their goal with the campaign only being a few hours old!
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Old 07-16-2019   #21
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Originally Posted by Peter Wijninga View Post
I would not know. It is, however, the ultimate marketeering company: buy low - add hype - sell high.
They also manufacture film. Unless they market it how will anyone know?
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Old 07-16-2019   #22
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I backed it. It could be interesting to try such a film. I'm not a great Lomo fan but sometimes I like their proposals.

Nice to have different proposals...

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Old 07-16-2019   #23
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The look isn't for me, but if it's indeed a brand new film, I applaud their efforts. We need more negative film, and less negativity!

That said, I think part of the dislike/distaste for Lomography is their propensity to re-brand products and then marketing as though they were "brand new", while simultaneously selling at a mark-up. zuiko85 cited one example with their Lomo/Lubitel camera, but another recent example is their Berlin Kino film. The marketing almost purposely obfuscates that the film is in fact ORWO N74+. Maybe it results in more ORWO sold overall, but I'd rather just by it directly from the manufacturer/distributor, or from somebody like Film Photography Project who clearly state that it's spooled down film.

At the end of the day, though, what Lomo is doing isn't that much different from what the likes of Apple or Leica do, in terms of marketing a lifestyle product. Lomo's lifestyle just happens to cater to a different audience/demographic. For what it's worth, I think Lomo fulfills a unique niche in the film market.
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Old 07-16-2019   #24
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Any new film is interesting even if not for me. Their 800 colour is lovely, and a friend is producing super results with Potsdam 100 - I think that is rebranded ORWO UN54. If it sells more it is a good thing - there is no distributor here.

My favourite camera dealer in Plymouth, which has not one but two universities offering photography degrees, is about to stock it in addition to Ilford, Kodak etc. His film sales have gone through the roof in the last year, and he says he is constantly badgered for Lomography film.
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Old 07-16-2019   #25
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If credible it'll be one of the very few (if not the only) new color negatives released in years. And they actually deliver. Light years beyond the empty promises and bloated prices from some more "reputable" manufacturers I say.
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Old 07-16-2019   #26
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If credible it'll be one of the very few (if not the only) new color negatives released in years. And they actually deliver. Light years beyond the empty promises and bloated prices from some more "reputable" manufacturers I say.
If you are talking about Ferrania, they started from scratch, and they are actually manufacturing film themselves. The only thing Lomo manufactures is hype.

This film will probably be like all the other Lomo films. They will go through what they have and you will never see it again.

I sometimes think that Lomo gets reject film from different places and has it treated for "effects". You know, like someone at Invisacoat had a little too much fun at Oktoberfest and messed up some chems. I don't believe the new emulsion thing. It isn't like they are Kodak, and I doubt anyone at Lomo has the expertise to actually design an emulsion. Of course the Lomo brand has little expectation. You pretty much figure anything they sell is going to be wonky.
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Old 07-16-2019   #27
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I’m not going to criticize Lomography, anyone who’s keeping film alive deserves some respect. But I often wonder if the wonky color palette of some of their film isn’t accidental. Like, a whole batch gets misprocessed and instead of tossing it they market it as Purple Scale or whatever. Or the rolls get wound backward in the cassettes so they market is as Redscale film, after the fact.
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Old 07-16-2019   #28
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Originally Posted by PRJ View Post
This film will probably be like all the other Lomo films. They will go through what they have and you will never see it again.

This, exactly. It is unusual to go to their site and not see something like 3/4 of their different films out of stock.
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Old 07-16-2019   #29
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Originally Posted by Huss View Post
I think it’s more incredible that you have an issue with something that does not exist.
We get it, you hate Lomo. But that’s ok because they have now hit 50% of their goal with the campaign only being a few hours old!
I have no hate for the company, I have bought two of their products that interested me. I have however no problem calling them on bone headed blunders.
Imagine going to a site that offers 35 mm color negative film for $10.50 a roll, but nowhere on the page does it mention the number of exposures per roll. Instead you have to message them to obtain that information.

That doesn’t seem odd to you?

I know very well that Kickstarter is not a store, but that little bit of information is just so basic that I was incredulous that the folks at lomography who prepared the copy for the KS proposal could miss it.
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Old 07-16-2019   #30
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Originally Posted by zuiko85 View Post
I have however no problem calling them on bone headed blunders. Imagine going to a site that offers 35 mm color negative film for $10.50 a roll, but nowhere on the page does it mention the number of exposures per roll.
If you are willing to spend $10.50 on a roll of defective film, does it really matter if it is 24 or 36 exposures?
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Old 07-16-2019   #31
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Originally Posted by ptpdprinter View Post
If you are willing to spend $10.50 on a roll of defective film, does it really matter if it is 24 or 36 exposures?
And I hadn’t even thought of that. But it’s a good point.
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Old 07-16-2019   #32
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Backers of this Kickstarter will buy the film because they like the look and/or are interested in experimenting with unpredictable results, probably with lesser regard for the price or number of exposures on the roll. Optimists will say, yay for new film, but it's not for me. Skeptics (like me) will wonder if this is really "new" film or re-packaged/re-badged.

Last but not least (and not specifically directed at anyone), haters are going to hate.
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Old 07-16-2019   #33
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Originally Posted by zuiko85 View Post
Imagine going to a site that offers 35 mm color negative film for $10.50 a roll, but nowhere on the page does it mention the number of exposures per roll. Instead you have to message them to obtain that information.

That doesn’t seem odd to you?

.
What seems odd to me is that for some reason you keep repeating this even though Lomography clearly states that its film is 36 exp on its kickstarter site.
All you have to do is read. But I get it, keep on this bizarre tirade. From its store for the first 35mm film listed:

https://shop.lomography.com/en/films...so-35mm-3-pack

Additional Information
SKU f836c3
Film Format 35 mm
Film Type Color Negative Film
ISO 800
DX code No
Development C41 Color Negative Processing
Exposures 36
Pack Size 3

Once The new film is in its store and not on KickStarter, it will be the same. Plus there was no messaging needed. On the Kickstarter site it mentions the film size. Facts n stuff.

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Originally Posted by dourbalistar View Post

Last but not least (and specifically directed at anyone), haters are going to hate.

Exactly. Amusingly this is quite predictable from the curmudgeons.
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Old 07-16-2019   #34
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If you are talking about Ferrania, they started from scratch, and they are actually manufacturing film themselves. The only thing Lomo manufactures is hype.
And film.

From Skiff several posts above:

Yes, because the color rendition is unique. Probably from the same factory which is producing the Lomo Purple and Turquois for Lomo: When Lomo Purple was introduced they published some pictures from inside the factory. And on the machines the name of the factory was printed: InovisCoat (in Germany)

http://www.inoviscoat.de/
That are former Agfa engineers using former Agfa machinery. They build a new factory about a decade ago.
They are also producing the negative film base for Polaroid films and the Bergger Pancro 400.


And from casualphotohpile.com:

When contacted by a representative from Lomo regarding coverage of this new film, the first question we asked was if this film truly is a brand new emulsion. Over the past few years the film community has seen numerous supposedly new films hit the market, but these are typically repackaged versions of old expired film, or pre-existing film products not readily available to the end-consumer (they’re business-to-business products for use in surveillance cameras or in the medical or scientific sectors, etcetera). While there’s nothing wrong with these boutique films and we love shooting them, it’s always more exciting when a truly new and unique product comes to market. And LomoChrome Metropolis is in fact a brand new film. Lomo has been developing it for a number of years following the 2014 release of LomoChrome Turquoise.
“The demand for both of our LomoChrome films has been extremely high and we could tell that the film community is eager to try new things and experiment even more,” our contact at Lomography told us. “So we took the risk and time to work on another new emulsion.”
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Old 07-16-2019   #35
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Originally Posted by Huss View Post
What seems odd to me is that for some reason you keep repeating this even though Lomography clearly states that its film is 36 exp on its kickstarter site.
All you have to do is read. But I get it, keep on this bizarre tirade. From its store for the first 35mm film listed:

https://shop.lomography.com/en/films...so-35mm-3-pack

Additional Information
SKU f836c3
Film Format 35 mm
Film Type Color Negative Film
ISO 800
DX code No
Development C41 Color Negative Processing
Exposures 36
Pack Size 3

Once The new film is in its store and not on KickStarter, it will be the same. Plus there was no messaging needed. On the Kickstarter site it mentions the film size. Facts n stuff.




Exactly. Amusingly this is quite predictable from the curmudgeons.
I'm a curmudgeon? Well in that case it's MR. Curmudgeon to you Mr. Huss.
Seriously, you and I both know it does not matter at all if our opinions about the value of this KS campaign are at odds. Both of us will do what we like, You are welcome and so am I.
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Old 07-16-2019   #36
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Originally Posted by Huss View Post
And film.

From Skiff several posts above:

Yes, because the color rendition is unique. Probably from the same factory which is producing the Lomo Purple and Turquois for Lomo: When Lomo Purple was introduced they published some pictures from inside the factory. And on the machines the name of the factory was printed: InovisCoat (in Germany)

http://www.inoviscoat.de/
That are former Agfa engineers using former Agfa machinery. They build a new factory about a decade ago.
They are also producing the negative film base for Polaroid films and the Bergger Pancro 400.


And from casualphotohpile.com:

When contacted by a representative from Lomo regarding coverage of this new film, the first question we asked was if this film truly is a brand new emulsion. Over the past few years the film community has seen numerous supposedly new films hit the market, but these are typically repackaged versions of old expired film, or pre-existing film products not readily available to the end-consumer (they’re business-to-business products for use in surveillance cameras or in the medical or scientific sectors, etcetera). While there’s nothing wrong with these boutique films and we love shooting them, it’s always more exciting when a truly new and unique product comes to market. And LomoChrome Metropolis is in fact a brand new film. Lomo has been developing it for a number of years following the 2014 release of LomoChrome Turquoise.
“The demand for both of our LomoChrome films has been extremely high and we could tell that the film community is eager to try new things and experiment even more,” our contact at Lomography told us. “So we took the risk and time to work on another new emulsion.”
Until Lomo buys InovisCoat, they don't manufacture their own film. Pretty simple really.

Lomo films have low expectations. It doesn't matter if blues are purples and there is no red. One gets the impression that Inoviscoat can throw whatever emulsion left overs they have onto the film and Lomo will buy it as long as it makes some kind of an image. i am saying this toungue in cheek of course, but you pretty much can't believe what they say.

It is a film. If you think you'd like it, buy it. No need to argue about it on the internet. People have different opinions. Get over it.
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New film from Lomo!
Old 07-16-2019   #37
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New film from Lomo!

There is nothing wrong with Lomo hype - it is an entry point for many new film users.

Maybe they learned of Lomo from FB or Instagram. Who cares?
Kentmere is an entry point for American arts students. Who cares?

XP2, Kodak Gold and C200/Superia are an entry point for drug store shoppers. Who cares?

As long as more film is sold - that is what we should care about.
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Old 07-16-2019   #38
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Until Lomo buys InovisCoat, they don't manufacture their own film. Pretty simple really.

Lomo films have low expectations. It doesn't matter if blues are purples and there is no red. One gets the impression that Inoviscoat can throw whatever emulsion left overs they have onto the film and Lomo will buy it as long as it makes some kind of an image. i am saying this toungue in cheek of course, but you pretty much can't believe what they say.

It is a film. If you think you'd like it, buy it. No need to argue about it on the internet. People have different opinions. Get over it.
But... but.... but... if we don't argue about it on the internet, what do you want us to do instead?!?! Don't say actually go shoot some film because we all know that's nonsense.

Seriously though, I agree that Lomo probably isn't manufacturing this film themselves in the same way Ilford manufactures their own film. More likely contracting with a vendor like InovisCoat to either make a custom emulsion (perhaps by purposely leaving out certain chemistry in the manufacturing process), or buying leftovers/defects for re-badging. I guess that technically makes it "brand new" - nobody else is doing it.
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Old 07-16-2019   #39
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nobody else is doing it
Nobody else could sell it at that price. Buy lots of it and count me out.
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Old 07-16-2019   #40
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After one day they have reached 70% of their goal.
The fun people have spoken!
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