The #1 rated commercial at the Superbowl was shot by 10 photographers

That's why prayer is such an integral part of the experience. The truck owner must be ready at all times to pray that his monster truck will start.

Never underestimate the stupidity of your fellow Americans. We've got plenty of folks on all parts of that bell-shaped curve.

Hell, some of them probably fell for the trickery in that Lincoln add with the Leicas (the 3G that morphed in an M3 then became an M9 or M240).
finguanzo said:
Yes Rob, Im sure there are plenty of people that will go out and buy a RAM because those trucks are christian, regardless whether they work or not..
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not a truck guy

not a truck guy

O.K.
I am romantic/sentimental kinda guy:)
I like Paul Harvey.
I like how this spot was put togeather.
The photographs are fine.
The truck at the end no problem.
You will either love it or hate it,but you will remember it.
That is what the ad sponsor expects.

Ditto for the Bud ad on the horse rancher.
 
I liked the photographs. I loved the voiceover.

I have not and never will have any interest in buying a truck, let alone an American truck. But, that ad had character. None of the others did. I'm a city guy, and didn't see it as cheesy, nor did i care that it does or doesn't reflect 'contemporary farming.' saw that as a tribute to the farmers of the past, and any long drive around the country shows that those people still do exist, even if they aren't predominant. My family owns land in NC, still being farmed by people who look like that. I have a lot of respect for them.

As a writer and advertising creative/art director, i was glad to see that ad, and how they didn't ruin it with the product or brand until the last moment. Someone at that agency respected the imagery, the words, and the people. That's rare these days.
 
You would think they would at least match the color of the camera,... Its silver in the front, black in the back...???
 
what was it bill hicks said....

“Here’s the deal, folks. You do a commercial - you’re off the artistic roll call, forever. End of story. Okay? You’re another whore at the capitalist gang bang and if you do a commercial, there’s a price on your head. Everything you say is suspect and every word that comes out of your mouth is now like a turd falling into my drink.” - bill hicks
 
SausalitoDog said:
Let's guess, the farmer's name was Cargill?

That ad would have been worthy 25 years ago but not today.
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You need to get out and around more. I have a couple friends who are, and knonw several other, small to middle sized farmers/ranchers....and I have met them here in Arlington VA. at local markets.They are part of a growing number of traditional farms that are doing well. And that add made me think of them. Didn't even notice the truck at the end.

No, it ain't like it used to be, and mega farms like those run by Cargill dominate, but it isn't as bleak as it used to be.
 
I am a truck guy, yup gone dun and said it.
I use my truck for work every day, which involves me driving past landscapes and scenery much like that seen in this ad.
Paul Harvey on the radio is a fond memory that I have while driving through the country, takes me back to a simpilar time.
This ad and the budwieser add were the best from the super bowl, imo, but I also grew up close to a farm that raised horses for the budwieser team.

As for all truck drivers being douches....I get cut off a lot more by people driving little cars, fwiw.
 
I'm not a farmer.
I'm a "city slicker" who tote cameras and make my living with computers.
I don't know who Paul Harvey was until I googled it.
That gives out the clue that I wasn't born here in the USA.

But I'm stunned watching that commercial.
Some (probably young) producers somewhere still have their heart in the right place.
Yes it's a commercial of a truck.
But the message is no less valid.

Check your heart, make sure it's not ruled by jadedness and intellectual arrogance.
It's kinda important if you want your photography to be meaningful :)
 
I too am a truck owner, it helps pull my second house (34' Airstream). As compared to the other off the wall Super Bowl ads I thought this one was well done.
 
Guys-

Don't get me wrong - that farmer in the ad was the USA farmer of 50 years ago. Today, he has either been bought out or went broke trying to compete with cargil and the other conglomerate farm owners. I've read that 90% of small farmers have left or lost their farms. The few who continue to try to survive on the farm are being strangled by Monsanto and other patent holders who force them to buy new seeds every year ( and endanger all of us by reducing the diversity of our food source which is much more at risk than the diverse system of the past)

Is this the farm system you defend? I hope not.

If my position offends anyone, it wasn't meant to
 
SausalitoDog said:
Guys-

Don't get me wrong - that farmer in the ad was the USA farmer of 50 years ago. Today, he has either been bought out or went broke trying to compete with cargil and the other conglomerate farm owners. I've read that 90% of small farmers have left or lost their farms.
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'Grapes Of Wrath'
 
SausalitoDog; Is this the farm system you defend? I hope not. If my position offends anyone said:
I don't defend that and I'm not offended, I'm just saying that there has been some turn around in the loss of small farms and that, while being long hard work, people are making a good living at it. And the ones I know aren't buying their seeds from Monsanto.

It looked at one time like the family farm was going extinct, and the number is small compared to what it was just a half a century ago, but it isn't the "sky is falling" scenario you are stating any more.
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Glad to see we've moved on from Janet Jackson's breast! :D

Some great images though! :)
 
csxcnj said:
I don't defend that and I'm not offended, I'm just saying that there has been some turn around in the loss of small farms and that, while being long hard work, people are making a good living at it. And the ones I know aren't buying their seeds from Monsanto.

It looked at one time like the family farm was going extinct, and the number is small compared to what it was just a half a century ago, but it isn't the "sky is falling" scenario you are stating any more.
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According to the USDA, 12% of the largest farms account for more than 80% of agricultural output; and most of the small farms are not self-supporting .

It is a good thing that small family farms are not extinct, but that fact does not change the broad reality that the traditional farming way of life has largely been obliterated.

Randy
 
csxcnj said:
And the ones I know aren't buying their seeds from Monsanto.
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For now.
http://www.npr.org/blogs/thesalt/20...fight-with-monsanto-reaches-the-supreme-court

Bowman can see towering bins filled with soybeans all around southwestern Indiana, but according to the seed companies, he can't plant any of them.
In fact, after Monsanto took Bowman to court, his search for unrestricted seeds took him all the way to Ohio, one of the very few places in the country where the state still distributes non-patented soybean varieties.
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zauhar said:
According to the USDA, 12% of the largest farms account for more than 80% of agricultural output; and most of the small farms are not self-supporting .

It is a good thing that small family farms are not extinct, but that fact does not change the broad reality that the traditional farming way of life has largely been obliterated.

Randy
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Never said it hasn't LARGLEY disappeared. I'm just saying there has been a small turn around as opposed to the DOOM comment that Monsanto/Cargill rules the food world and whatever "few" small farmers are left (forcing their terrible seeds on them). It looked like small farms were going to disappear completely once upon a time. With people becomoing more aware of what was happening and becoming more concious of the food they were eating the opportunity to start up new farms catering to that demand arose. And I know of many succesful ones just here in the D.C. area. And nthey are supporting themselves just fine. No one ever got rich running a small farm but it is a way of life as well as an occupation and the farmers I know are very happy with the life they've chosen.
 
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