FujiFILM moving away from Photography?

The simple reality is that the film industry is a chemical business/industry. If you can make film you are capable of producing various types of medicine and health care products. Kodak is trying to pivot in the same fashion.
Digital imaging is a silicon chip business as well so it is only natural that Fuji would head in that direction.
If this change in course allows them to continue producing cameras more power to them.
 
I would pivot to healthcare as well. There's money to be made there. Lots of people living longer means lots of services to be provided.
Cameras are a slowly dying niche.
 
The yet to be introduced VelviaVax will let you see the world in more saturated colors.
 
This is fake news! Fujifilm has communicated from the very highest channels its long-term commitment to the film medium.

Production has been stepped up on many of their products and a new Acros B&W film was introduced.

Fujifilm delivered over ten million Instax cameras just last year also with no signs of slowing down in that important market.

Those who were present at the most recent Photokina were shown examples of a wide-ranging array of film and darkroom products due for introduction as manufacturing space is made available for them.



Cheers.
 
As Kodak got bigger and bigger they were one of the first to create divisions that provided them ownership/control of their supply chain. They grew big enough that this lessened the cost of quality checking before use because it was checked by Kodak. This allowed them to spin off divisions as they dissolved into almost nothing.

FujiFilm will not exit photography, though somewhere in most of our life times they might exit chemical/analog photography. It's a question of market size and profitability. Yes, being Japanese there might be proudness/emotional aspect that might keep it in place for ever (I hope so), but it's a crap-shoot.

B2 (;->
 
The only commitment that Fujifilm has to (photographic) film is the company name.

This is fake news! Fujifilm has communicated from the very highest channels its long-term commitment to the film medium.

Production has been stepped up on many of their products and a new Acros B&W film was introduced.

Fujifilm delivered over ten million Instax cameras just last year also with no signs of slowing down in that important market.

Those who were present at the most recent Photokina were shown examples of a wide-ranging array of film and darkroom products due for introduction as manufacturing space is made available for them.



Cheers.
 
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