Has fujifilm gone nuts?

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zuiko85

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At B&H a 20 exposure double pack of Instax Sq. is $17
A 60 exposure pack is $66.
So if you buy 3 double packs it would be $51......but,
it is $15 more for the same number of exposures sold in one package.
B&H is not a high margin retailer so I would assume the prices reflect fujifilm’s dealer cost structure.
 
I would assume the opposite. B&H prices what they sell. It could be a mistake. Or you could just buy the cheaper one and forget about it.
 
Weird, isn't it. Amazon.ca has 20 pack (10x2) of wide for $21 (on sale from $25) and a 50 pack (10x5) for $90...
 
I suppose it could just be a popular size right now and sellers are taking advantage of demand. Nothing drives prices like demand. It is a image size that medium format lenses could just cover, making interchangeable backs for instant film possible.
 
Also, when I lived in the EU, I bought a big haul of Instax Mini and Wide film and found significant price differences, especially when bought in bulk.
 
Kodak prices its bulk film at a considerable premium to roll film, which makes little sense but it's the same everywhere.

If I see something like this I just buy the cheaper option, often happens in supermarkets on other goods.
 
Just buy the cheaper options and move on without alerting B&H and others about the deals.
 
Maybe just a B&H thing.


HHPhoto/Skiff is the resident Instax expert; I am sure he'll know if something strange is up at Fuji.
 
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