oris642
natural person
SAMSUNG REVEALS NEW HYBRID DIGITAL CAMERA SYSTEM TO RIVAL MICRO FOUR THIRDS - WORLD EXCLUSIVE AP REPORT
http://www.amateurphotographer.co.u...tal_camera_system_on_the_way_news_266661.html
Saturday 30th August 2008
Damien Demolder
New camera category on way from Samsung • Samsung takes wind from Micro Four Thirds with APS-C 'hybrid' system • New category to short-cut Koreans to top digital position
Global giant Samsung is set to introduce a new interchangeable lens 'Hybrid' digital camera system in Spring 2010, in a move aimed at propelling the company to the top of world's digital camera sales. Speaking exclusively to Amateur Photographer at the IFA show in Berlin, Samsung Techwin Executive Vice President Byung Woo Lee (pictured above with UK camera director Rob King) says the first model in the as-yet-unnamed system will carry the company's own 14 million-pixel APS-C sized CMOS sensor and a new lens mount. 'Many people find DSLR cameras too heavy and big to carry,' Lee explained, 'so Samsung will introduce a new hybrid system that will be small and light like a bridge type camera, but with interchangeable Samsung-made lenses.'
News of Samsung's plans are sure to be met with interest by Four Thirds system members Olympus and Panasonic, coming only three weeks after the announcement of the Micro Four Thirds system which is based on similar principles. Keen to emphasis that Samsung's system is unrelated to Micro Four Thirds, Lee told AP that the company has been working on this project for some time, and is already producing prototype lenses.
Like Micro Four Thirds, Samsung's hybrid system will use electronic viewfinders (EVF) and a compact camera style live rear LCD screen for framing. The focusing system will use a video type automatic process, and lenses will be smaller than the company's current GX series optics. 'We have extensive experience in lens manufacturing from other areas of Samsung's business, as well as from our compact camera ranges, and we have been manufacturing camera bodies since the 1970's, so these will not be new areas for us to deal with.' Lee explains. 'Although we want to make the new system affordable, we are concentrating on achieving professional quality with this system. The most important point is that this is very successful in the market. A difference between Samsung's system and Micro Four Thirds will be that Samsung will have a much bigger sensor.'
Lee admitted that competing with Nikon and Canon in the DSLR market is extremely challenging, and mentioned that all other manufacturers are finding it difficult to make an impression. 'Samsung is still in the early stages of its DSLR project and in this field we have a long way to go to gain a good market share. With the hybrid system we will create a new camera segment which we will be able to dominate.' Although many details are still to be decided on Lee predicts that the new system will be ready for sale in the spring of 2010.
The 'Hybrid' system will run alongside the current GX DSLR series.
http://www.amateurphotographer.co.u...tal_camera_system_on_the_way_news_266661.html
Saturday 30th August 2008
Damien Demolder
New camera category on way from Samsung • Samsung takes wind from Micro Four Thirds with APS-C 'hybrid' system • New category to short-cut Koreans to top digital position
Global giant Samsung is set to introduce a new interchangeable lens 'Hybrid' digital camera system in Spring 2010, in a move aimed at propelling the company to the top of world's digital camera sales. Speaking exclusively to Amateur Photographer at the IFA show in Berlin, Samsung Techwin Executive Vice President Byung Woo Lee (pictured above with UK camera director Rob King) says the first model in the as-yet-unnamed system will carry the company's own 14 million-pixel APS-C sized CMOS sensor and a new lens mount. 'Many people find DSLR cameras too heavy and big to carry,' Lee explained, 'so Samsung will introduce a new hybrid system that will be small and light like a bridge type camera, but with interchangeable Samsung-made lenses.'
News of Samsung's plans are sure to be met with interest by Four Thirds system members Olympus and Panasonic, coming only three weeks after the announcement of the Micro Four Thirds system which is based on similar principles. Keen to emphasis that Samsung's system is unrelated to Micro Four Thirds, Lee told AP that the company has been working on this project for some time, and is already producing prototype lenses.
Like Micro Four Thirds, Samsung's hybrid system will use electronic viewfinders (EVF) and a compact camera style live rear LCD screen for framing. The focusing system will use a video type automatic process, and lenses will be smaller than the company's current GX series optics. 'We have extensive experience in lens manufacturing from other areas of Samsung's business, as well as from our compact camera ranges, and we have been manufacturing camera bodies since the 1970's, so these will not be new areas for us to deal with.' Lee explains. 'Although we want to make the new system affordable, we are concentrating on achieving professional quality with this system. The most important point is that this is very successful in the market. A difference between Samsung's system and Micro Four Thirds will be that Samsung will have a much bigger sensor.'
Lee admitted that competing with Nikon and Canon in the DSLR market is extremely challenging, and mentioned that all other manufacturers are finding it difficult to make an impression. 'Samsung is still in the early stages of its DSLR project and in this field we have a long way to go to gain a good market share. With the hybrid system we will create a new camera segment which we will be able to dominate.' Although many details are still to be decided on Lee predicts that the new system will be ready for sale in the spring of 2010.
The 'Hybrid' system will run alongside the current GX DSLR series.
squirrel$$$bandit
Mentor
Kind of weird that this isn't going to be a Pentax...
sojournerphoto
Mentor
Do autofocus, EVF finder, interchangable lens cameras really appeal to Leica RF users? Would be an interesting poll. "Is the Leica M simply a bridge camera to use while waiting for a small, interchangable lens digital with an EVF?" 
Sam N
Well-known
A lot of people here use mutliple cameras/systems (SLR, M, TLR, etc.). I for one would be interested in such a camera, but I'd still keep my RFs as well.
EVFs do kinda suck, but LCD technology keeps getting better. It might actually be usable.
EVFs do kinda suck, but LCD technology keeps getting better. It might actually be usable.
Pitxu, once again, my name is Ray. Can someone tell me what's up with this guy?
This is getting crazy. Are you stalking me or just unstable?
allen_a_george
Established
Wow. . .this is pretty early to start announcing. Almost 2 years away.
Shadowplay
Established
Jim, the autofocus doesn't really appeal to me. I'm just waiting patiently for a full frame digital M and will in the mean time get by with an MP and M8 (both of which I love).
dazedgonebye
Mentor
Love the idea, just like I love the m4/3rds idea.
Someone is going to do this right and it'll be a cool option.
Someone is going to do this right and it'll be a cool option.
Al Patterson
Ferroequinologist
Possibly, but maybe they want to milk all the sales out of the current lineup they can get. The GX-20 isn't exactly chopped liver.