"Hasselblad is rumored to announce a high-end mirrorless camera according to DSLRMagazine which has a very good track record in "predicting" upcoming products. The direct translations is:
"The new format Hasselblad will CSC, rounded shapes ... A kind of luxury NEX"
http://photorumors.com/2012/09/17/breaking-hasselblad-will-release-a-high-end-mirrorless-camera/ "Spicy
Well-known
That would be interesting. The only thing that raises flags for me is "luxury," which is often a buzzword for "high profit margins by leveraging brand cachet."
EdwardKaraa
Well-known
I hope it will be 35mm not medium format.
fstops
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The more cameras the better. Anything to finally burst the digital camera price bubble.
Ronald_H
Don't call me Ron
Luxury NEX? Maybe Hasselblad bringing out this camera will force Sony's hand to produce a full frame NEX for stills photographers (they already have a camcorder). And Sony DOES do consumer goods 
Sony's already proven that full frame is inevitable in the future.
fstops
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This is Hassleblad and they have been dabbling in large sensors for sometime, so this mirrorless could very well be full frame.
benlees
Well-known
I wonder who is making it for them? I doubt this will be in house.
bigeye
Well-known
Fuji white-labeling or true Hasselblad? Xpan was a Fujiblad.
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Jamie123
Mentor
What's CSC format??
Waus
Well-known
Fuji? Hasselblad has strong connections with Fuji...
EdwardKaraa
Well-known
Compact system camera, I think.
benlees
Well-known
Could be Fuji but they seem to want this market for themselves! The 'blad (if made by Fuji) would have to be in a different part of the market which means it will be exceptionally expensive, or have a niche sensor (panorama? big?) that Fuji is not planning to brand for itself.
Gabriel M.A.
My Red Dot Glows For You
Compact System Camera is a format?! Did they get the interns to come up with that one?!?
Jamie123
Mentor
http://www.bjp-online.com/british-j...asselblad-to-launch-mirrorless-compact-camera
This is funny! Other than being incredibly hideous, it's also crytal clear that this is, in essence, a Sony Nex-7. Which, of course, means that their upcoming DSLRs will also just be Alpha's in an ugly design.
This is funny! Other than being incredibly hideous, it's also crytal clear that this is, in essence, a Sony Nex-7. Which, of course, means that their upcoming DSLRs will also just be Alpha's in an ugly design.